This article is about what are KEYWORDS and how works in SEO
- What are KEYWORDS
Keywords are used to inform website content and increase relevant organic search traffic.
This is a short description of keywords.
When someone searches for a word or a phrase in search engines like Google, keywords act as a conduit to connect that person to the most related website.
So, we must ask how search engines work.
But answering this question is not easy because, for example, Google uses over 200 ranking factors in their algorithm, and the SEO ranking system changes as fast as search engines like Google, so they are always making tweaks to their algorithm and how they rank pages.
So, it needs up-to-date knowledge because it can change daily!
Check out our article about SEO and how search engines work to get a better understanding of SEO and search engines.
- Is it necessary to use KEYWORDS?
The goal is to make sure that the keywords on your page are relevant to what people are searching for; this increases the chances of them stumbling across your content.
So, when we talk about SEO and reaching higher ranks in search engines, keywords play a big part in it and still have an effect on your website.
This is right: these days search engines are much smarter, especially Google, and for showing better results, they will consider other things and not just focus on keywords, but no one can say keywords aren’t effective.
Even since Google understands greater nuance and is more equipped to connect the language we use with our true search intent, keywords become even more important.
Aside from these things, keywords can even change your whole structure!
Keyword effects on business:
If you are an expert in SEO and use the right keywords in the right places, or if you have a pro web design team for your website who does these jobs for you, then after a while with those keywords, you will find out what exactly people want and expect, specifically about your customers.
If you get to know what exactly your customers want and expect, this can lead you to a higher level of your marketing strategy.
Actually, working on keywords isn’t something so simple.
To get the most out of keywords, you must look beyond the explicit, literal translation and also pick up on the implicit clues to gain the true intent of each keyword, and that’s not all it needs.
- Adding KEYWORDS to website
Adding key words to a website is not just to use that word as a title for that page.
For a good result, key words can and must be in other places as well, like URLs, descriptions, contents, links, images, videos, and so on, but also using them too much and in the wrong place can damage the result.
That’s why we highly recommend that you let a professional team who has been trained for that do it for you to reach the best results in terms of keywords and SEO.
You can simply contact us for that.
Our professional SEO team provides an ethical solution by looking at results hourly and daily, and with up-to-date knowledge in SEO and web design, we not only make sure that your website is well addressed in search engines but also can tell you about your customers feelings.
These analyses are unlimited; our SEO team can check and bring you results not just limited to your city and country but around the world.
However, this is just a small part of what we do.
For an ethical solution, check out our other services in web design here.