This article is about what are KEYWORDS and how works in SEO
- What are KEYWORDS
KEYWORDS are used to inform website content to increase relevant organic search traffic, this is a short description for KEYWORDS.
when someone search a word or a phrase in search engines like google, keywords act as a conduit to connect that person to the most related website.
So, we must ask how search engines work.
But answering this question is not easy because for example Google uses over 200 ranking factors in their algorithm and also SEO Ranking System changes as fast as search engines like Google which they are always making tweaks to their algorithm and how they rank pages.
so, it needs up-to-date knowledge, because it can change, daily!
Check our article about SEO and how search engines work to get a better understanding of SEO and search engines.
- Is it necessary to use KEYWORDS?
The goal is to make sure that the keywords on your page are relevant to what people are searching for, this increases the chances of them stumbling across your content.
so, when we talking about SEO and reaching higher ranks in search engines, keywords play a big part of it and still effect on your website.
this is right that these days search engines are much smarter, specially google, and for showing better results they will consider other things and not just focused on keywords but no one can say keywords aren’t effective.
even we can say since Google understands greater nuance and is more equipped to connect the language we use with our true search intent, keywords become even more important.
beside these things, keywords even can change your whole structure!
KEYWORDS effects on business
if you be an expert in SEO and using the right keywords in right places or if you have a pro web design team for your website who do these jobs for you then after a while with those keywords you will find out what exactly people want and expect, specifically about your customers.
if you get to know what exactly your customers want and expect, this can lead you to a higher level of your marketing strategy.
actually, working on keywords isn’t something so simple, to get the most out of keywords, you must look beyond the explicit, literal translation and also pick up on the implicit clues to gain the true intent of each keyword, and still that’s not all it needs.
- Adding KEYWORDS to website
adding KEYWORDS to a website is not just to use that word as a title for that page.
for a good result, KEYWORDS can and must be in other different places also, like URLS, descriptions, contents, links, images, videos and so on, but also using them too much and in a wrong place can damage the result.
that’s why we highly recommended you, let a professional team who trained for that do it for you, to reach the best result of keywords and SEO.
you can simply contact us for that.
our professional SEO team in ethical solution by looking at results hourly and daily and also with up-to-date knowledge in SEO and Web designing not only make sure that your website addressed well in search engines but also can tell you about your customers feelings.
these analyses are unlimited, our SEO team can check and bring you the results not just limited in your city and country but around the world.
However, this is just a small part of what we do, in ethical solution, check our other services in web design here.