What is SEO and how SEO works, what is the importance of it, how search engines work and which one is the best are the things that you will find out at the end of this article.
So, let’s get started!

What is SEO and how SEO works

What is SEO and how SEO works

What is SEO

SEO stands for Search Engine Optimization, but to know what exactly SEO is, we must go much deeper.
Some call it an art, and others call it a practice or a science; some say it is endless daily hard work, and some others say that SEO is not a definite place or rank that you can get there and stay there.
Which one is saying the right thing?
Ethical solution Inc will tell you that all of these descriptions are right, but again, the question is:

what truly is SEO?!

When people need information or want things to buy, they will, at first, use search engines to get the information they need.
Then search engines start finding websites that have that information or sell those products and show those websites as a list. The higher you are sorted on that list, the more chances there are to get visitors and customers.
The process of helping the website or webpage reach higher ranks in a search result is called SEO.
In other words, by optimizing a website in various ways, we reach the goal of the website, which is to receive more traffic from search engines, and this is what SEO is.

Importance of SEO

Now let’s tackle another subject: what is the importance of SEO?
Maybe till now you have the answer for it already, but if not, let’s add some more details to it.
Based on research, visitors from search engines are mostly potential customers for your business, which is higher than any other advertisement.
If you have a website that includes information or sells products, then it will become important for you that search engines suggest your website above others.
Just think about it: how many times, after searching something in search engines, have you gone to pages 3 or 4 to find what you want?
Most people will find what they want on the first page, or at most on the second page, of that search result.
So, no matter in which field your business is or what kind of information you share with others, there are thousands of websites that have the same thing.
And this is the importance of SEO, not just for your website but for your business or your specific field of work.

Knowing what SEO is and the importance of it, the question is: How does it work?
Just like other things in this field, it is so complicated to explain because it includes too many things, and there is not a short explanation for it, no matter where you search for it!
But let’s try!

How SEO works

It is just like that: you go to some agency, introduce your business to them, and ask them to bring customers for you.
If you explain your business to them in a good way and what you can do, and if they know their job very well, by taking some money from you, they will bring you some customers.
Search engines will do the same things, but for free!
Search engines have access to most websites and webpages created on the Internet.
In the process of SEO, we introduce our website to search engines and make sure they know exactly what we have on that website.
It is not only that website that contains that information or has that product, so somehow we must convince search engines that we have more related content or that we are the best seller!

But these are just headlines and do not tell you the whole story. If you want, you can read here about how to increase SEO points.

How search engines work

These things tell us that for a good result in the SEO process, we have to know how search engines work.
As we mentioned before, search engines have access to web contents, which means websites, social networks, and other sources on the internet.
When we ask them about something special, they will narrow down their database and try to show us the best results, which must be the most relevant and helpful guide.
For doing that, they use algorithms, and with the help of things like key words, they first read and record websites in their database, then, based on that, identify and offer a list of search results for a specific searched word or phrase.

google, Bing or yahoo which one is the best?!

Answering this question can be easy if we look at it as the owner of a website or as an SEO expert.because in these cases, we just need to know which one has more visitors and more people searching for things in it.If we look at the numbers, we will get our answer very quickly. Google, with about 88% of desktop searches and 96% of mobile searches, is truly the King of Search Engines.Then we have Yahoo!, Bing, and Baidu, which shared the rest.So, we better get to know more about Google.

how google search engine works

for knowing that we better go to the source of it, Google itself!



Search engine

"People around the world turn to Search to find information, learn about topics of interest, and make important decisions. We know that people rely on us, so our commitment will never waver. As technology evolves, we will continue to help everyone find the information that they’re looking for."

This is what Google says about their approach to searching, and then they continue to make it clear what they believe a real search should be: “Deliver the most relevant and reliable information available.” And for doing that:



Search engine

" we consider many factors, including the words in your question, the content of pages, the expertise of sources and your language and location. Every day, fifteen per cent of searches are ones that we haven't seen before, so we use automated systems to get you the most relevant and reliable information that we can find."

Google Algorithm

We know that Google uses over 200 ranking factors in its algorithm.They also point out that there are “thousands of independent people around the world who rate the quality of search.”then Google talks about “maximizing access to information,” “presenting information in the most useful way,” “protecting your privacy,” selling ads, and helping creators succeed online.

As you can see, they consider many things; they will update because we, the people, update our searches, and this is what makes understanding and following the right way of doing it hard.You can check out our other article and get some tips about how to improve your SEO ranking, but sure, a pro SEO team will do it on another level.